Five predictions for the future of publishing
Apple’s battle with Facebook and deals with tech companies will shape the face of the publishing industry in the coming years...
View ArticleFacebook Adds Shopping Features in Push To Lure Retailers
When searching for a new coffeemaker online, Facebook is typically not the first site consumers visit. But the social media company wants to change that with new e-commerce features that it has started...
View ArticleCompulsively checking Facebook will now include impulse shopping
Facebook will soon start looking more and more like an online shopping mall. The social network said Monday that it is adding a new mobile "shopping" tab where you can buy clothes, electronics and...
View ArticleFacebook is diving full-force into shopping
View gallery. (Reuters Pictures/Carlos Garcia Rawlins) Mark Zuckerberg. Facebook wants to help you make your next impulse buy. The company is diving full-force into ecommerce, with a handful of ad...
View ArticleFacebook Swipes At Amazon With New Shopping Features
Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app. In an effort to move further into e-commerce and compete with Amazon Inc’s...
View ArticleFacebook shows off shopping feed and new ads for brands
Facebook wants you to shop with the brands you like right in its app. The social network developed tools for brands to make better ads, a shopping feed for users to browse through, and even a buy...
View ArticleFacebook continues push for video content with new feed dedicated to video
Facebook believes your news feed will be filled with videos in the near future and is already testing a news feed dedicated to those videos shared by your friends and the pages that you follow. The...
View ArticleFacebook to add 'Buy' button as social media giant expands into mobile commerce
Facebook is not content to just be everyone’s favourite social media mobile app. Now, it also wants to facilitate mobile e-commerce via its Facebook advertisements as an increasing number of consumers...
View ArticleFacebook is making it easier to shop with Canvas
Facebook seems to never stop coming up with new innovations to make your online experience more pleasant. 24/7 Wall St reported on Oct. 12, 2015, Facebook is making it a lot easier to shop with a new...
View ArticleHow to Analyze Your Brand Signals
If you've been keeping up with marketing buzz, you've probably heard about brand signals, a mysterious new force that seems to be usurping SEO and hijacking traditional search marketing. What are brand...
View ArticleFacebook Doubles Down On E-Commerce With A Shopping Tab
Facebook is quietly rolling out new e-commerce capabilities. Beginning this week, users will see a shopping section packed with product listings that is entirely separate from the news feed. These...
View ArticleFacebook to test mobile app shopping tab
San Francisco: Facebook said Monday that it will begin testing a shopping tab for its mobile app as it works to ramp up advertising and online commerce offerings. Mobile advertising accounts for some...
View ArticleFacebook Encroaches On YouTube's Turf With New Video Hub
As expected, Facebook is slowly but surely creating a video platform that can compete directly with YouTube. The social networking giant is testing a feed exclusively for video content, Facebook...
View ArticleEverything we know so far about Facebook's new reactions
We'll probably never get a true "dislike" button on Facebook, but the social network just started to roll out the closest thing we've seen yet. Reactions, a new feature for Facebook's ubiquitous Like...
View ArticleThere is a specific sociological reason why Facebook introduced its new emoji...
On Thursday, Facebook began to roll out a set of “emoji reactions” that sit next to the traditional “like” button on the social network. These six emojis represent love, haha, yay, wow, sad, and angry....
View ArticleFacebook says no to 'dislike' button but tests 'sad' and 'angry' buttons
Facebook will begin testing a new feature allowing users to express a range of emotions on posts in Ireland and Spain from Friday -- but there will be no "dislike" button, the social network said. "We...
View ArticleFacebook to test emoji as reaction icons
SAN FRANCISCO — Despite the billions of “likes” bestowed on Facebook posts every month, something has been missing: an option to express a different emotion. On Thursday, Facebook announced it will...
View ArticleFacebook to test 'empathetic' emojis for users to react to posts, instead of...
SAN FRANCISCO: Despite the billions of "likes" bestowed on Facebook posts every month, something has been missing: an option to express a different emotion. On Thursday, Facebook announced it will...
View ArticleFacebook says no to ’dislike’ button but tests ’sad’ and ’angry’ and four...
Facebook will begin testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts starting Friday – but there will be no “dislike” button, the social network said....
View ArticleFacebook Reactions: New emojis to be tested instead of 'dislike' button
NEW YORK — Sometimes "Like" just doesn't cut it. So how about Love or Angry? Haha or Sad? Or just Yay or Wow? Facebook is going "Inside Out" on the Like button, adding a range of new emotional...
View ArticleFacebook testing 6 'reactions' emojis for love, anger, sadness and more
By Todd Spangler LOS ANGELES (Variety.com) - While it's not exactly the "dislike" button many Facebook users have clamored for, the social giant has launched a limited test of Reactions: six additional...
View ArticleUnderstanding the Basics
As a social media platform, Instagram can be incredibly effective when it comes to generating engagement and developing brand recognition. The social media channel is actively growing, and has recently...
View ArticleBeyond 'Like:' 5 ways you might soon emote on Facebook
Sometimes "Like" just doesn't cut it. So how about Love or Angry? Haha or Sad? Or just Yay or Wow? Facebook is going "Inside Out" on the Like button, adding a range of new emotional reactions to the...
View ArticleFacebook makes a better News Feed for slow connections
Facebook has well over a billion users, but it's not stopping there: It wants all those users — with wildly different hardware — to have an experience that keeps them coming back. That's why it built...
View ArticleFacebook to test ‘reaction’ icons in Ireland and Spain
Despite the billions of “likes” bestowed on Facebook posts every month, something has been missing: an option to express a different emotion. On Thursday, Facebook Inc announced it is to begin testing...
View ArticleFacebook is supplementing the “like” button with six emoji reactions
You know what’s cooler than a single emoji to express emotion? Seven emoji to express emotion. That’s right: Facebook is reportedly testing out adding six emoji options (💖,😆,😊,😮,😥, and 😡) to the...
View Article11 new Facebook buttons that we REALLY want to use on our news feed, from 'No...
Facebook is trialling changes to its age-old 'Like' button, meaning that as well as the familiar 'thumbs up!' you'll soon be able to send emotionally-relevant emojis, ranging from a sad face to a...
View ArticleAre YouTube’s Shopping Ads a Game-Changer? (Lowe & Partners Worldwide Ltd)
(Source: Lowe & Partners Worldwide Ltd) In between showstopping performances from Snoop Dogg and Big Sean in New York last week, one of the things learned by delegates at Advertising Week XII was...
View ArticleThe real reason Facebook added six emojis and not a 'Dislike' button
Expressing yourself on another person’s Facebook status just got a whole lot easier. (Courtesy: YouTube) Expressing yourself on another person’s Facebook status just got a whole lot easier. According...
View ArticleFacebook reveals new reactions for statuses, no dislike button included
Facebook has unveiled a new pack of reactions for status updates, letting the 1.4 billion social network users send more than a like to friends. Sadly, for those hoping for a dislike button, it is not...
View ArticleFacebook Reactions are here, and they're worse than we feared
I can see why Mark Zuckerberg thought Facebook Reactions were a good idea. Worn down by years of users asking him why there was no to "dislike" things on Facebook, he finally saw a way to give them an...
View ArticleFacebook testing emogi : Start preparing now to protect your brand
The media has had a field day this week with screen shots of the emogi expression option that Facebook will soon be releasing platform wide. What does this mean for brands big and small? There will be...
View ArticleThe Science Behind Facebook’s New Emoji
Adam Mosseri has a very important job. As head of Facebook’s news feed, Mosseri and his team were assigned the task of determining which six cartoon images would accompany the social network’s...
View ArticleFacebook Launches ‘Reactions,’ Tests New Emojis that Go Beyond ‘Like’ (JSH&A...
(Source: JSH&A Communications) Thursday, October 8th, 2015 Back in September, Mark Zuckerberg hinted that the social network was working on a type of 'dislike' button - or something that would...
View ArticleFacebook’s new emojis are all about sociology (and hearts)
Adam Mosseri has a very important job. As the head of Facebook’s news feed, Mosseri and his team were tasked with determining which six cartoon images would accompany the social network’s ubiquitous...
View ArticleHow Facebook plans to get you to spend all your time on Facebook
Analysis There seems to be a lot going on at the big blue social network these days. A spate of headlines from the past several weeks have outlined some very ambitious plans: Facebook is building a...
View Article3 Need-to-Knows About Facebook’s E-Commerce Initiative (Likeable Media Inc)
(Source: Likeable Media Inc) By Michelle Greenbaum This week, Facebook introduced early stages of its plan to take over the world. Okay, not the world, but a huge part of the World Wide Web:...
View ArticleFacebook unveils new formats to revitalise and unify brand communications in...
(Source: IAB - Interactive Advertising Bureau UK) It's an 'absolutely fabulous' time to be working in digital media, according to Ed Couchman, Facebook's Head of Agency Relations UK, who kicked-off...
View ArticleFacebook unveils new formats designed to revitalise and unify brand...
(Source: IAB - Interactive Advertising Bureau UK) It's an 'absolutely fabulous' time to be working in digital media, according to Ed Couchman, Facebook's Head of Agency Relations UK, who kicked-off...
View ArticleHow Facebook Is Using AI to Help Bring Photos To Life For The Blind
Trevor Thomas is a professional hiker. Heading out on some of America’s most famous trails with his dog, Tennille, for treks of up to six months is par for his course, and as he blows through the...
View ArticleInstagram for brands – top tips
On Instagram’s fifth birthday, agency pro Hannah Kimuyu explains how brands can use the platform to improve engagement...
View ArticleSurvey shows many European Facebook and Instagram users embellish their posts
A new study conducted by HTC in Europe suggests that Facebook and Instagram's users routinely use deception to give off a social media persona that's far more exaggerated and adventurous than they...
View ArticleMarketing to Tweeters and Their Facebook Friends
What does the Millennial generation want? And how can retailers satisfy the needs of these fickle youngsters? Here, in fewer than 140 characters, is what you want young consumers to tweet to their...
View ArticleWhat Does the Future of Facebook Marketing Look Like?
Facebook has treated marketers well for the past decade or so, and it certainly seems like it's here to stay. In the early stages of social media's development, no platform seemed guaranteed for...
View Article'Like' this? Facebook testing out new emotion buttons
NEW YORK (AP) — Sometimes "Like" just doesn't cut it. So how about Love or Angry? Haha or Sad? Or just Yay or Wow? Facebook is going "Inside Out" on the Like button, adding a range of new emotional...
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